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Our research shows Geotab has a good selection of core driver and vehicle management features and unbeatable support options, although this is paired with an unimpressive value for its starting price. You can compare price quotes with a range of providers using our free comparison tool.
Geotab stands out for its great support, which includes 24/7 phone hours, a chatbot, and free installation aid. It has a decent selection of core features needed for vehicle and driver management, and has an open API that makes integrations easy. However, our research finds it doesn't offer a great value for its above-average cost. It's a dependable option, but not the most cost-effective.
- Pricing (estimated): $30-$40/mo
- Compliance: DVIR, ELD, IFTA
- Great support
- Decent featureset
- Open API
- Detects in-vehicle reverse collisions
In all, Geotab earned an okay overall research score of 4.1 points out of 5, ranking number 10 out of the 20 leading fleet management systems we've reviewed. In contrast, our top picks, Verizon Connect Reveal and Samsara, both have 4.7/5 overall scores.
But that doesn't mean Geotab isn't worth considering. Geotab's great support options, combined with a good-but-not-perfect range of features, allow it to stand out as an attractive pick for fleets that prioritize dependability.
To judge Geotab fairly, our team conducted hours of research into fleet management testing and analysis across six categories areas: price, tracking tools, driver management, vehicle management, product features, and support.
In this Geotab review, we'll cover all the specifics about this fleet management software, so you can make the right decision for your business. Tech.co's quotes form lets you easily gather personalized fleet tracking quotes from all the best fleet management solutions.
Geotab is good for businesses that...
- May need 24/7 customer support.
- Have a big budget for high-cost software.
- Need more driver tools than vehicle features.
Click the link below to compare fleet management prices for your business.
Geotab Pricing and Value
Pricing and plans for Geotab products can vary as third-party resellers are responsible for setting the retail price. They can be rented or owned. Potential price ranges for buying-to-own might be between $80 and $120 for a single unit, while renting a hardware unit and software from a third-party service might be $30 to $40 per month per vehicle.
Geotab offers four plans: Base, HOS, Pro, and ProPlus. The most notable differences are at the HOS tier, which is designed to meet US and Canada regulatory mandates, and the ProPlus tier, the only one to offer active tracking.
Geotab scored just a 2/5 for pricing in our research, which is the lowest score of all fleet management solutions we've researched. That said, it's not too far below our best overall picks, as Verizon and Samsara both scored 2.5/5 in this category and start at $23.50 and $27 per month, respectively. On the other hand, Verizon and Samsara offer far more features and integrations than Geotab, making them significantly better value for money.
Our highest scorer, Fleetio, earns a 4.8/5 for pricing due to a rock-bottom $3-per-month starting cost. But you get what you pay for, as the service lacks hardware or any ELD compliance, for example.
Geotab offers free installation and a demo (no free trial), as well as a 15-day cancellation notice that undercuts the 30-day minimum that's standard for most fleet management services. It comes with a 3-year contract minimum, which matches Verizon and Samsara, though Omnitracs offers a more flexible 1-year initial contract.
The best way to learn exactly how much a Geotab service plan will cost your fleet is to contact Geotab directly. You can compare this to the industry standard for your personal needs by filling out Tech.co’s quick fleet management quotes comparison form.
| Price From The typical lowest starting price. The lowest price available for your business will depend on your needs. | Rating Based on price, tracking features, driver management, vehicle management, product features, and help & support | Price rating | Contract length | Warranty | Free trial | Free demo | |||
|---|---|---|---|---|---|---|---|---|---|
| (SPONSORED) Best for fast refresh rates  | Best for dependability  | Best overall  | Great for established, large businesses  | Best for smart reporting with short contracts  | Great for GPS tracking and route optimization  | Best for retail fleets  | Great for fuel card integrations  | Great AI alerts  | Great for Android-only users  |
| Geotab | Teletrac Navman TN360 | Omnitracs | Azuga | Nextraq | Lytx | Rand McNally | |||
| Pricing not available | $30-$40/vehicle/month | About $25/vehicle/month | Pricing not available | $25-35/vehicle/month | $99/vehicle/month | Pricing not available | Varies | ||
| 4.2 | 4.1 | 4.7 | 4.7 | 4.6 | 4.5 | 4.3 | 4.3 | 4.3 | 4.1 |
| 3.9 | 2.0 | 2.5 | 2.5 | 3.4 | 3.3 | 2.5 | 2.5 | 3.7 | 3.2 |
| 1 year, or monthly | 1 year | 3-year minimum (initial) | 3-year minimum | 12-60 months | 1 year | 3 years | Monthly | Monthly | 6 months initial |
| 5 years | 1 year – lifetime | Factory warranty for US; none for CA | 5 years for most hardware | First 12 months | 1-3 years | Lifetime | Lifetime | 1 year | 1 year |
| | | | | | | | | | |
| | | | | | | | | | |
Geotab Review: Driver and Vehicle Management
Geotab has a good selection of core fleet tools overall, although it scores slightly better for driver tools (4.8/5) than for vehicle ones (4/5). Fleet managers will get real-time fleet maps with reporting and alerts for safety habits and fuel use.
However, they won't receive the extra-mile features offered by leading fleet management vendors Verizon and Samara, which tied across both categories with perfect 5/5 scores. Geotab does not offer theft prevention or crash reporting, and has more limited maintanence reporting functionality in comparison to Verizon and Samara.
Vehicle Maintenance and Security
Geotab offers common fleet management features including maintenance scheduling and reminder alerts, maintenance records, and daily DVIR compliance checks for drivers. Verizon Connect Reveal has more methods for scheduling maintenance, as it tracks by time as well as mileage since a previous checkup. Spireon is another fleet management system that offers better maintanence tracking than Geotab, as it logs warranty expirations and license renewals in addition to standard elements like preventative maintenance routines, tire rotations, and oil changes.
Geotab has cargo tracking, but no theft prevention and no engine temperature tracking, two limitations that ultimately drop its vehicle management score to 4/5 despite strong diagnostics tools and maintanence records. Ultimately, competitors Verizon (5/5) and Samsara (5/5) win this category over Geotab.
Fuel Management
Geotab’s fuel management system (available on Pro and ProPlus Rate plans only) tracks trends on fuel usage and fill-ups, alongside access to critical engine data for proactive vehicle maintenance. The service's speed control also helps to keep vehicles moving at the most fuel-efficient speeds.
Geotab has third-party fuel card integrations, although Nextraq's fleet management system offers a wider selection. Our top pick for fuel saving tools in particular is either Nextraq or Azuga, since Azuga has better route optimization features than Geotab, which aids in reducing mileage and therefore fuel use.
Safety Features
Speeding is a core fleet safety concern, and Geotab offers the standard solution: Hardware units that track vehicle speed and alert managers if speed limits are violated. The Geotab Go device also records ignition, engine idle times, route distance and time, and one metric that's rarely tracked – in-vehicle reverse collisions.
Geotab's driver behavior management tools encompass two-way messaging, a driver panic button, performance tracking, and safety trend reports. It supports legal compliance features including HOS for ELD compliance and DVIR reporting.
While these are all good features, Geotab does not go above and beyond. In contrast, RAM is our top pick for safety tools despite scoring slightly under Geotab overall. RAM's physical driver ID tags make for a more dependable solution than Geotab's app-based driver ID, and it has theft prevention and crash reporting, both of which Geotab lacks.
Geotab Vehicle Tracking
Geotab scores a healthy 4.3/5 for tracking tools, due to fast refresh time and broad range of features that covers most needs with the exception of traffic alerts, which are not provided. Geotab is in the mid-range overall (8th place out of 20 fleet management solutions for this research category), and is surpassed by Verizon's perfect 5/5 tracking score.
Common fleet management tools that Geotab supports include custom reporting (vehicle data, fuel usage, maintenance needs, mileage by driver, and idling events are all covered, though Verizon offers more complex reporting such as tracking non-productive idle times), and geofencing with both manager emails and in-vehicle audio alerts. Third-party GPS providers are not supported through the software, which is typical for the fleet management industry, since only the most complex GPS service can improve on what Geotab already offers.
Geotab offers several useful tracking features that not every fleet management system can boast. It includes custom locations, offering a map software that allows users to tailor their map views, legends and zone shapes or sizes and ultimately maximize route efficiency. Even some competitors that we rank higher overall, such as Motive, do not offer custom locations.
Geotab's fast 15-second refresh time is also above average, cutting in half the standard 30-second refresh rate offered by industry leaders like Verizon and Samsara, and Geotab has automatic route optimization, unlike half of the solutions we reviewed.
Not in Geotab's arsenal? Traffic alerts, a benefit that Verizon, Samsara, Teletrac and others deploy to help drivers adjust to unexpected delays.
Video: Geotab Drive
This quick video explains the main functions of Geotab’s driver app, which can help drivers compile DVIR logs, monitor vehicle condition, and more.
Geotab Review: Help and Support
Our research found that Geotab stands out for its support options, earning a perfect 5/5 score that is matched only by one other fleet management system, Omnitracs. Geotab provides phone support 24 hours a day, 7 days a week, even on holidays, and it offers a chat bot and email support options as well.
Many of the biggest fleet management providers match Geotab's 24/7 phone hours: Verizon Connect Reveal, Samsara, and Teletrac Navman are the three highest-rated. But Verizon and Samsara don't offer the same installation help Geotab has, while Teletrac doesn't offer the chat bot tool that further aids Geotab customers.
Geotab has an open API and supports unlimited users, making it likely the most customizable fleet management solution on the market.
Geotab Installation and Other Features
Geotab comes with detailed installation documentation, and customers can find an authorized installer in their area as well. You won't need professional help for the Go hardware devices since, like many fleet management units, they can be plugged into an OBDII port, but the heartier Go Rugged device comes with a more complex hardwired option.
The service's cloud-based software will not integrate with third-party GPS navigators, but that isn't uncommon for a fleet management system. Only the two most feature-rich options, Verizon and Samsara, offer these integrations.
Geotab offers a mobile app for drivers on iOS (3.4 stars out of 5) and Android (2.6 stars out of 5), as well as a fleet manager app, MyGeotab Fleet Management, on both platforms. Due in part to these apps and range of installation options, Geotab earns a 4.8/5 product feature score from us, putting it among the top three fleet management solutions in this area, alongside Verizon's 4.9/5 and Omnitracs' 4.8/5 scores.
Methodology: How We Rated Geotab
Fleet Managers have three core needs: To track their vehicles at all times, to boost efficiency, and to keep their drivers safe. Our research team created a total of six testing categories in order to break down all the traits that make a Fleet Management System useful to its users.
The factors we tested and analyzed in this Geotab review included:
- Price: This includes costs, but also factors in the total value of a plan, contract lengths, and warranties.
- Tracking: Features relating to vehicle routing, from custom locations to geofencing.
- Driver Management: Features relating to driver behavior, like messaging and crash reporting.
- Vehicle Management: Features relating to vehicle maintenance, theft prevention, fuel management and more.
- Product Features: General functionality and flexibility, including integrations and apps.
- Help & Support: Types of support, support hours, and installation aid.
Once all 20 leading providers operating in the US and Canada were rated in all categories, our researchers condensed the category scores into one 5-point overall score, allowing them to be compared directly. In this Geotab review, the software earned a respectable 4.1/5 overall, near the middle of the pack.
To learn more about the Tech.co research process, you can always check out our in-depth guide, which outlines the hours our team spends on business tools like fleet management software to give you with actionable information to make the right decision.
The Verdict: Is Geotab a Good Option?
The service comes with a starting price that's above the industry average, earning a low 2/5 score for its cost. But it stands out for support – our researchers gave Geotab's customer service a standout 5/5 score for its 24/7 phone hours, chatbot help, and free installation.
That, plus the system's open API and availability through third-party resellers, makes it a reliable option – particularly for fleets that aren't concerned about having all the bells and whistles offered by feature-rich competitors like Verizon and Samsara.
If you still need more information, take the next step and get quotes from all the best Fleet Management solutions on the market.
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